PoloFest is a music and equestrian festival, designed to introduce new audiences to the sport of polo and engage them through meaningful interactions and video content.
The goal was to introduce new people to the oldest team sport in the world. Our team created a one day festival in order to rebrand polo and shake free from the boundaries of polo tradition. We broke the mold on this one with over 9,000 people in attendance seeing and interacting with the game like never before.
Our team not only built this music festival from the ground up but we also created all of the promotional video content for the event. We managed advertising distribution on all social media platforms, as well as traditional forms of advertising, like print, television and radio.
In Addition to all of the pre-event promotional content, we created 9 hours of educational and entertainment video content which aired on screens throughout the festival grounds.