Longwood Arenas operates in an niche sector of the equestrian world.
RIC helped the team at Longwood completely rebrand the company. We helped develop new brand standards and guidelines along with a refreshed logo. From there, RIC built a new website to capture new and current customers. The website also serves as an information hub about the arena building process. We concepted and produced a number of video content packages for use on web and social, and implemented a complete social media strategy. RIC currently manages the Longwood Arenas social media ads and PPC campaigns. When it came time for content creation, the RIC team shot 12 months of commercial content and social media content in one week for use all year long.
The Longwood accounts have seen tremendous growth in following and engagement since working with RIC. The PPC campaigns have allowed our client to compete with other arena builders in the space with ease and the website has allowed the business owner to focus on building arenas while the website explains the product offerings and captures new quote requests.