Fulton & Roark is a uniquely American fragrance company. They came to us with the goal in mind of creating an advertising campaign for launch of new products.

The goal was to create a scene based on the memories that smell can conjure up in our lives, and tie it directly to the American landscapes where their smells are based from.

Our team worked hand in hand with Fulton & Roark, from concept creation, location scouting, talent casting, production and post-production, through to delivery. The shoot needed a variety of capacities in different locations, from a shoot in a century old speak easy, with nearly 50 people on set, to a stripped down crew hiking with gear up in the Rockies of Colorado. We are proud to be a partner of the Fulton & Roark brand!